Creativity is one of our greatest assets as human beings.  It comes with the species.  It is creativity that lies at the heart of our greatest achievements – whether it is flying to the moon, Facebook or filo pastry. All of these achievements are subjective and yet each have their own army of devotees. It all starts with the audacity of an idea.

Most of us know that our best ideas come when we least expect it: sometimes in the shower or on a long walk and often after a good night’s sleep.  It’s usually when we are simply being – the clue being in our name.

To be or not to be.  That is the question.