Thrillingly, I discovered that the origin of the word ‘priority’ comes from the Latin word ‘prior’ and it is singular. (It’s only fairly recently, in the grand scheme of things, that it became plural.) And it meant: the very first thing.

Recently, I caught myself trying to prioritise a hundred and one different business ideas. Whilst I am perfectly aware that if you have more than one priority you have no priorities, evidently I needed the reminder.

The key is to be clear on your number one priority.