This week I have been reading a book by Neuroscientist, Dr David Rock, called ‘Your Brain at Work:  Know Your Brain, Transform Your Performance’.  It is a persuasive and practical read explaining how to combat the limitations of our pre-frontal cortex (where those of us in the knowledge economy spend most of our time) in order to be more focussed and more effective.

The biggest and most inconvenient truth?   We can only focus on one conscious task at a time without a big drop off in performance and accuracy.

So if you are still listening to webinars whilst e-mailing or sitting in meetings texting, please stop fooling yourself.